Cannes Lions 2009 | ||
---|---|---|
Design | - | Bronze |
Type of Entry: Corporate or Brand Identity
Category: Self Promotion
Title: T-SHIRT
Advertiser/Client: ROLAND SEMPRIE
Product/Service: PERSONAL TRAINER
Entrant Company: GJP ADVERTISING + DESIGN Toronto, CANADA
Design/Advertising Agency: GJP ADVERTISING + DESIGN Toronto, CANADA
Creative Credits
Name Company Position
Lisa Greenberg GJP Advertising/Design Creative Director
Trevor Schoenfeld GJP Advertising/Design Creative Director
Chris Duchaine GJP Advertising/Design Art Director/Designer
Ross Pryde GJP Advertising/Design Copywriter
Artik Printer
Details
Brief Explanation:
Design a shirt that Roland's clients would be proud to wear in the gym environment and not just stick in their drawer.
Describe the brief from the client:
Create a t-shirt design for Roland Semprie, a well-known personal trainer in Toronto, Canada
Description of how you arrived at the final design:
The solution was a t-shirt that gauges how long you have trained with Roland by the amount you sweat. This would be a motivator for Roland's clients, and also let Roland know if they were truly getting a full workout.
Indication of how successful the outcome was in the market:
The shirt was a complete success for not only Roland, but for his clients as well. They are not only using the shirt during workouts, they are also competing against each other, using the shirt as bragging rights, to see who is working out the most.