ROSENTHAL Design & Branding THE WEDDINGLOPE by Kolle Rebbe Hamburg
ROSENTHAL: THE WEDDINGLOPE
Awards:
| Eurobest, 2014 | ||
|---|---|---|
| Design | PROMOTIONAL ITEM DESIGN & PHYSICAL BRAND COMMUNICATION | Gold Eurobest |
| Design | PACKAGING: STRUCTURAL DESIGN | Bronze Eurobest |
| Direct | PRODUCT & SERVICE: TRAVEL, LEISURE & RETAIL (INCL. E-COMMERCE & RESTAURANTS) | Bronze Eurobest |
| D&AD Awards 2015 | ||
| Graphic Design | Applied Print Graphics | Wood Pencil |
| Packaging Design | Packaging Design | Graphite Pencil |
| Cannes Lions, 2015 | ||
| DESIGN | VISUAL LANGUAGE & GRAPHICS: FLYERS, TICKETS, INVITATIONS, POSTCARDS, CHRISTMAS AND OTHER GREETINGS CARDS | SILVER |
| The New York Festival, 2015 | ||
| Design | Use Of Medium: Graphic Design: Promotional Items | FIRST PRIZE AWARD |
| Clio Awards 2015 | ||
| Design | Direct Marketing | Silver |
| Design | Packaging | Silver |
| Cresta Awards, 2015 | ||
| Design | (Packaging Design) - PACKAGING DESIGN | Silver |
| LIA (London International Awards), 2015 | ||
| Design | Innovative Use of Design | Silver Winner |
| Package Design | Promotional Packaging | Silver Winner |
Credits & Description:
Corporate Name of Client: Rosenthal GmbH
Client Supervisor: Andreas Gerecke
Account Manager: Britta Kronacher
Agency: Kolle Rebbe, Hamburg
Group Creative Director: Rolf Leger
Executive Creative Director: Sascha Hanke
Creative Director: Christian Doering
Copywriter: Sarah Sommer
Art Director: Nadine Nolting
Agency Producers: Nina Offermann/Rachel Hoffmann/ Christopher Tychsen
Art Buying: Katja Sluyter
Production Managers: Martin Lühe/Paula Bergner
Final Artwork: Ralf Seelig
Director of Photography: Alexander Hildenberg
Production Company: The Marmalade, Hamburg
Audio Company: Hastings Audio Network, Hamburg
Print Company: RTS Scholz, Bremen
Concept/Cultural Reference:
Rosenthal, the world’s leading manufacturer of fine tableware, wanted to develop an innovative voucher packaging design for porcelain, everyone’s first choice of wedding gift.
At German weddings it is customary to wish the bridal couple luck by smashing porcelain. The noise is supposed to drive away evil spirits. Inspired by this, we invented the first voucher envelope made entirely of porcelain. Thanks to a specially developed multi-stage firing process a tableware voucher is hidden inside. To get the voucher, the newlyweds have to smash the envelope.