Русский алкоголь Design & Branding CHINA TOWN by Uniqa C.e.

CHINA TOWN
The Design & Branding titled CHINA TOWN was done by Uniqa C.e. advertising agency for Русский алкоголь in Russia. It was released in Feb 2008.
Advertising campaign for Русский алкоголь

Русский алкоголь: CHINA TOWN

Brand
Русский алкоголь
Media
Design & Branding
Released
February 2008
Posted
February 2008
Market
Russia
Industry
Alcoholic drinks & Tobacco
Agency
Uniqa C.e.

Credits & Description:


Advertising Agency: UNIQA CREATIVE ENGINEERING, Moscow, RUSSIA


Advertising Agency: UNIQA CREATIVE ENGINEERING, Moscow, RUSSIA




Describe the brief/objective/goals.


CHINA TOWN - innovative product on the Russian market. It is a low alcohol cocktail with a green tea taste.




Chinese name and oriental recipe determined the approach to product-design. For the brand an effective logo was created – a Chinese dragon. The name was organically plaited into this symbol.




The symbol became the basis of the label-package. 90% of the label consists of the logo, on a black background, but in spite of this it has a lot of fine design elements. It is a drawing of dragon scales, created with transparent lacquer tracery on a black background and other things.




This label is unique. Only with consequent contact with a Production Company, a few technical tests and innovation decisions in print, did we create this product.