Sacoleria Design & Branding PET BOTTLE by Cheil Sao Paulo

PET BOTTLE
The Design & Branding titled PET BOTTLE was done by Cheil Sao Paulo advertising agency for Sacoleria in Brazil. It was released in Apr 2011.
Advertising campaign for Sacoleria

Sacoleria: PET BOTTLE

Brand
Sacoleria
Media
Design & Branding
Released
April 2011
Posted
April 2011
Market
Brazil
Industry
Consumer & Public services, Advertising agencies, Business equipment & services
Agency
Cheil Sao Paulo
Executive Creative Director
Caio Grafietti E Alessandro Cassulino
Creative Director
Sergio Scarpelli E Fabio Pinheiro

Credits & Description:

Category: Sustainable Packaging

Advertiser: SACOLERIA

Product/Service: DESIGN

Agency: CHEIL BRASIL

Date of First Appearance: Apr 1 2011

Entrant Company: CHEIL BRASIL, Sao Paulo, BRAZIL

Executive Creative Director: Alessandro Cassulino (Cheil Brasil)

Creative Director: Fábio Pinheiro (Cheil Brasil)

Media placement: Packaging - 5.000 Mailings Distributed In Electronics Stores - 01/04/2011 / 30/04/2011



Describe the brief from the client

Develop packaging for the launch of the new product line of the Sacoleria: covers for iPads.



Describe the challenges and key objectives

Keep the ideology of the company to be 100% committed to the ecological cause.



Describe how you arrived at the final design

Reusing one of the things most responsible for the pollution of the environment: plastic bottles.



Give some indication of how successful the outcome was in the market

Over 2000 messages received by e-mail and Facebook to consumers who loved the idea and gave the company new uses for plastic bottles.