Samsung Design & Branding Design your time [image] 4 by Leo Burnett Frankfurt
![Design your time [image] 4](https://fcdn.me/255/d0e/samsung-gear-s2-design-your-time-image-4-4072c55b5082e0f8d10712a8fa.jpg "Design your time [image] 4")
The Design & Branding titled Design your time [image] 4
was done by Leo Burnett Frankfurt advertising agency for subbrand: Samsung Gear S2 (brand: Samsung) in Germany. It was released in May 2016.
Samsung: Design your time [image] 4
Brand
Media
Released
May 2016
Posted
May 2016
Market
Agency
Chief Creative Officer
Copywriter
Creative Director
Art Director
Designer
Creative Director
Awards:
| D&AD 2017 | ||
|---|---|---|
| Branded Content & Entertainment | User Generated | Graphite Pencil |
Credits & Description:
Agency: Leo Burnett Germany
Client: Samsung
Cco: Andreas Pauli
Creative Technologist: Viktor Kislovskij
Art Director: Thomas Koch
Copywriter: Christian Urbanski
Designer: Michael Fluhr
Creative Director: Helge Kniess
Creative Director: Benjamin Merkel
Description
For the launch of the Samsung Gear S
we made every minute of the day unique. Using Facebook, Instagram, tech bloggers and influencers, we called on Germany to create a unique, individual watch face for every minute of the day. There were no rules. Within just a few days, thousands of watch faces were submitted. In order to accommodate all other features of the Gear S
we developed a dynamic watch face anchored in the operating system.