Samsung: SAMSUNG KALIMALOCK

Credits & Description:

Agency Cheil MENA
Client Samsung Gulf Electronics
Agency Producer Santosh Singh
Art Director Amr Elkouedy
Jagal Gopinath
Associate Creative Director Baher Raouf
Copywriter Marcia Johnston
Digital Producer Liliane Abou Khalil
Digital Technologist Mihailo Rsumovic
Director Daniel Tudano
Editor Wijnand Ott
Executive Creative Director Omar Al Jabi
Executive Producer Dev Vaswani
Senior Copywriter Hussein KaddahaJames Tan
Advertising Agency Cheil MENA
Account Director Nitin Baweja
Account Executive Senna Hazem
Account Manager Ghada Abraham
Brand Manager (Client) Rehan Haidri
Group Account Director Jun Sun Park
Managing Director Thomas Guenoux
Marketing Manager (Client) Fuad Al Khatib
Chokalingam Purushothaman
Project Manager Rémy Blechschmidt
KalimaLock: The first smart device padlock that teaches Arabic one lock at a time!
In the GCC, English has become the language of choice in schools, homes & everyday communication. This has directly affected children’s abilities to read, speak & write in Arabic fluently.
To encourage children to learn Arabic, Samsung created KalimaLock, an app that can be downloaded onto your child’s smartphone/tablet.
It locks access to the device and to unlock it, your child must first learn a word in Arabic. IIt'll teach them how to write and pronounce words in Arabic as well as what they mean.