Satisfeito: SATISFEITO VISUAL IDENTITY

Credits & Description:

Advertiser: INSTITUTO ALANA
Agency: OZ ESTRATÉGIA + DESIGN
Category: Cosmetics & Beauty, Toiletries & Pharmacy
Design Director: André Poppovic (Oz Estratégia+Design)
Designer: Rafael Sola (Oz Estratégia+Design)
Designer: Victor Chiofolo (Oz Estratégia+Design)
Graphic Production: Stella Sayeg (Oz Estratégia+Design)
Client Service Executive: Fernanda Barros (Oz Estratégia+Design)
Designer: Bruno Villardo (Oz Estratégia+Design)

Outcome
Following the work developed by the studio, there was good acceptance and restaurants’ adherence to the program, as well as feedback on social media – demonstrating great responsiveness to the program by the audiences.

Implementation
By gathering all elements in the system in a single icon – plate, world, flow, grown-up feeding child, satisfaction – we have reached the graphic solution presented. Exceptionally, in this project, the client participated in the development of the name and in the identity color refinement. “Satisfeito” (Satisfied) was the chosen name as it is connected to the universe of food, reminding both the client/contributor (who would be content with a smaller serving, with no waste, and would still be “satisfied” for helping the project) that the children are benefiting from the effort.

Client Brief Or Objective
We were sought out to develop the naming and identity for a hunger-relief program. Such program relies on the joint effort of clients, restaurants and organizations that feed children around the world and works as follows: at a participating restaurant, some plates are offered in a version one third smaller than the conventional serving, but at the same price. What the restaurant saves on the smaller serving is donated as money to organizations that feed children in need.

Brief Explanation
To facilitate the communication of the program, the name and symbol should be used to convey its concept and proposal. At the same time, both the name and the brand should be strong and internationally recognizable.