Savlon: Savlon Healthy Hands Chalk Sticks [image] 6

Credits & Description:

Agency: Ogilvy & Mather, Mumbai
Client: Itc Savlon
Copywriter: Mahesh Ambaliya
Creative Director: Ramakrishnan Hariharan
Creative Director: Nishant Jethi
Director: Afshan Hussain Shaikh
Executive Creative Director: Kainaz Karmakar
Executive Creative Director: Harshad Rajadhyaksha
Production Company: Good Morning Films
Account Handler: Neha Agarwal
Account Handler: Maitree Lonare
Account Manager: Ajay Menon
Account Manager: Roshni Mohan
Creative Team: Ashok Karkala
Creative Team: Harshada Shindhe
Creative Team: Nirav Khant
Creative Team: Vinay Pawaskar
National Creative Director: Rajiv Rao
Description
Savlon wanted to promote the habit of using soap while hand-washing, particularly in rural schools. But inculcating a new habit was tough. So Savlon gave shape to a simple idea that automatically turned washing hands with soap into an everyday habit. Most primary grade students in rural India still use black-slate and chalk sticks to write in schools. This led to the idea of Savlon's Healthy Hands Chalk Sticks - made with a mixture of chalk powder and soap granules. Before lunch break when kids put their hands under the tap, the chalk powder on their hands turned into soap on its own.