SECRETARIA DE ESTADO DA CULTURA DE MINAS GERAIS: CENTRO CULTURAL PRAÇA DA LIBERDADE

Credits & Description:

Category: Exhibitions & Live Events

Advertiser: SECRETARIA DE ESTADO DA CULTURA DE MINAS GERAIS

Product/Service: CULTURAL EXHIBITION

Agency: NEW DESIGN

Date of First Appearance: Aug 2 2010

Entrant Company: NEW DESIGN, Belo Horizonte, BRAZIL

Creative Director: Landini D.F. (New Design)

Designer: Andrea Costa Gomes (New Design)

Deseigner: Claudio Arroyo (New Design)

Designer: Cristiano Faluba (New Design)

Designer: Lucas Costa de Souza (New Design)

Media placement: Temporary Exhibition - Square - 1 august 2010 - november 2010



Describe the brief from the client

Presentation of the Praça da Liberdade Cultural Circuit, which will requalify the city’s important historic buildings as open museums.



Describe the challenges and key objectives

To communicate to the public the changes that will occur in the buildings around the square, and the history behind them.



Describe how you arrived at the final design

We´ve created a temporary exhibition about the Circuit, in 3 colourful volumes, using design, projections, interactivity and spatial experiences.



Give some indication of how successful the outcome was in the market

- Over 40,000 visits.



- Deadline of the exhibition extend x3.



- Interaction and public curiosity.



- Generation of spontaneous media.



- Reports in various newspapers, magazines and TV.



- Visitation of school groups to know the city better.