Sferiq: SFERIQ BRAND FILM

Credits & Description:

Advertiser: SFERIQ
Agency: INTERBRAND, INTERBRAND
Category: Online Digital Design
Post Production: Dan Andrew (Smoke/Mirrors)
Senior Client Director: Joanna Jenkins (Interbrand)
Art Department: Mark Curtis (Asylum Sfx)
Designer (Brand): Mariana Lancastre (Interbrand)
Consultant Writer: Michael Quirke (Interbrand)
Producer: Sean Simone (Interbrand)
Senior Consultant Writer: Cat Totty (Interbrand)
Creative Director (Brand): David Jenkinson (Interbrand)
Motion Designer (Logo Animation): Joao Monteiro (Interbrand)
Music Composer: Miguel (Simões)
Editor: Vid Price (Family)
Creative Director (Motion): Elie Zaccour (Interbrand)
Dop: Tim Green (Interbrand)

Implementation
We chose only motion styles that supported ‘dynamic equilibrium’. Starting with photographic references, we did five weeks of model-building and testing at Asylum visual effects and Pinewood Studios - sharing the work with our increasingly excited client. The final shoot was three messy and inspiring days at Black Island Studios. We asked our composer to write a unique audio piano track that reinforces the important feel of ‘finesse’. During the offline edit and post-production we shared the versions with our client, who loves the final film and is sharing it with great pride.

Brief Explanation
We needed a very strong visual film that would work well online. The logo was created to support ‘dynamic equilibrium’. We chose to make it as a physical model, bringing it to life with paint, light and silks – as a moving and beautiful form. With stock footage always an option, we convinced our client that £80K was a good investment to create something truly ownable. We captured the inner elegance of the logo model by shooting at high speed. Our objective overall was to make a piece of very high artistic quality that sends the right message out about our client and their ambitions.

Outcome
Our clients are not native English speakers, and this film acts as a short, smart ambassador that can introduce them around the world. They told us "everybody admires this work” and their vocal reactions at the edit suite said it all! The new brand and identity is very distinct from competitors, offers a new way of approaching investment, and challenges perceptions that investing is 'dry'. For us, it is our first full-production film created with our new Motion department.

Client Brief Or Objective
We are investors in art, technology and visionary construction, who work with a distinctive finesse. Summarise our new brand in a 60 second film, bringing to life the proposition ‘bringing balance to the world’, delivered through the creative platform ‘dynamic equilibrium’. We want viewers to instantly get a feel for who we are and how we work, easily sharable worldwide.