Sky Tv: THE SKYLAB. 1 DESIGN-OBJECT - OVER 350 TECHNICAL DEVICES

Credits & Description:

Advertiser: SKY
Agency: SERVICEPLAN
Category: Point of Sale
Chief Creative Officer: Alexander Schill (Serviceplan)
Account Supervisor: Annemarie Moeller (Serviceplan)
Art Director: Judith Haller (Serviceplan)
Creative Director: Stephanie Koch (Serviceplan)
Art Director: Roland Zimmerer (Serviceplan)
Account Supervisor: Lennart Wiechell (Serviceplan)
Executive Creative Director: Marion Berger (Serviceplan)
Creative Producer: Martin Schaeffler (Mehr:wert)

Client Brief Or Objective
The task was to develop a new PoS display concept for Sky stores in shopping malls. A ‘try & buy’ open lounge concept was to be designed where users find information about Sky offers, watch Sky live, discover Sky services and subscribe to it.The client required a maximum interconnection of all products to tangibly explain the products to the customer. The aim was to enhance the perception of Sky as the uncompromising TV-experience by combining all products in a single concept.

Implementation
The form is derived from the ‘Y’ of the Sky logo and the brand look: rounded shapes combined with corners, glass and the key colours black and white. The Y was modified to create a table, where all devices are integrated in or on the table with a vertical element for mounting the TV screens.SKY tagline translation: "Ich seh was Besseres" = I see something better.

Outcome
Contacts interact with the display in a positive atmosphere in shopping malls and intuitively experience the product universe. Customers proactively question the power seller about options and subscriptions. The SkyLab thus became an efficient selling aid to the power seller. End-customers, shopping malls and SKY Sales were all extremely thrilled by the concept. The number of subscribers increased significantly by a factor of around 2.5x.

Brief Explanation
The focus was to be clearly set on Sky products and options to make it clear to customers how simple the products are to use. The concept is open and invites passers-by.