Slurpee Design & Branding, Case study SLURPEE XPANDINATOR by Leo Burnett Melbourne, Whybin\TBWA Group Melbourne
The Design & Branding titled SLURPEE XPANDINATOR
was done by Leo Burnett Melbourne, Whybin\TBWA Group Melbourne advertising agencies for Slurpee in Australia. It was released in Nov 2014.
Slurpee: SLURPEE XPANDINATOR
Brand
Media
Released
November 2014
Posted
November 2014
Market
Industry
Agency
Executive Creative Director
Creative Director
Art Director
Executive Creative Director
Creative Director
Art Director
Awards:
| Asia Pacific Advertising Festival (AdFest) 2015 | ||
|---|---|---|
| EFFECTIVE LOTUS | EFFECTIVE LOTUS - CAMPAIGN SUCCESS | EFFECTIVE LOTUS |
| DESIGN LOTUS | PRODUCT DESIGN | Bronze |
| PROMO LOTUS | BEST USE OF MERCHANDISING/IN-STORE MARKETING INCL. PROMOTIONAL PACKAGING | Gold |
| PROMO LOTUS | BEST NEW PRODUCT LAUNCH/RE-LAUNCH AT RETAIL | Bronze |
| FAB Awards, 2015 | ||
| Advertising Effectiveness | Non-Alcoholic Drinks | FAB Award |
| Sales Promotion | Non-Alcoholic Drinks | FAB Award |
Credits & Description:
SUB CATEGORY : PRODUCT DESIGN
COMPANY ENTERING : LEO BURNETT MELBOURNE, MELBOURNE
ENTRY TITLE : SLURPEE XPANDINATOR
BRAND : SLURPEE
ADVERTISER : 7-ELEVEN
ADVERTISING AGENCY : LEO BURNETT MELBOURNE, MELBOURNE
EXECUTIVE CREATIVE DIRECTOR : JASON WILLIAMS
CREATIVE DIRECTOR : ANDREW WOODHEAD
COPYWRITER : GEORGINA CAHILL
ART DIRECTOR : ISHA BROWN/ROBERT MCDOWELL
DIGITAL ART DIRECTOR : TIM SHELLEY
SOCIAL : CHRIS STEELE
AGENCY DESIGNER : MATT PETERS
ACCOUNT DIRECTOR : SOMMER HAMPSON
ACCOUNT MANAGER : NICK BENNETT
PRODUCTION MANAGER : JOHN TRIFONOPOULOS
SOUND PRODUCTION COMPANY : GUSTO MUSIC, MELBOURNE