D&AD Awards, 2016 | ||
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Packaging Design | Inclusive Packaging Design | Wood Pencil |
Agency: Paul Belford Ltd
Client: Soap Co.
Creative Director: Martin Brown
Designer: Paul Belford
Designer: Martin Brown
Designer: Bethan Jones
Designer: Luke Robertson
Executive Creative Director: Paul Belford
Design Agency: Paul Belford Ltd
The Soap Co. produce luxury soaps, hand washes and hand lotions. They employ people who are blind. The logotype is repeated in a tactile braille graphic to communicate this.
The packaging has a low impact on the environment. A bottle that is made from old milk bottles? Yes. A film that looks and acts like plastic but is made from renewable wood pulp? Yes. A sticky label that can be composted? Yes. Paper that is both recycled and recyclable? Yes. Glue that is non-toxic and biodegradable? Yes.
And needless to say, the products are never tested on animals.