Special Olympics: SPECIAL OLYMPICS SOUTHERN CALIFORNIA POSTERS

Credits & Description:

Advertiser: SPECIAL OLYMPICS SOUTHERN CALIFORNIA
Agency: WUNDERMAN
Category: Foods
Executive Creative Director: Craig Evans (Wunderman West)
Art Director: Drew Lewis (Wunderman West)
Junior Art Director: Herman Chaneco (Wunderman West)
Copywriter: Kristyn Washburn (Wunderman West)
Junior Art Director: Mark Borys (Wunderman West)
Account Executive: Jennifer Martin (Wunderman West)
Senior Copywriter: Tim Heckman (Wunderman West)

Outcome
Special Olympics Southern California excitedly reached their volunteer and participation goals for their games as well as increased the number of spectators.

Implementation
After attending Special Olympics events, we saw so many expressions of triumph that we wanted to incorporate that feeling into our designs. What these Athletes are able to accomplish is truly incredible, which is what inspired the call to action, “Witness True Feats of Extraordinary.” By showcasing the Athletes’ faces and actions together in one silhouette, we were able to bring that idea to life.

Brief Explanation
We wanted to create a campaign that highlighted the barriers that these Athletes overcome without those barriers becoming the focus. The participants are true athletes and we tried to capture that emotion.

Client Brief Or Objective
The client wanted to drive volunteers and spectators to their Summer and Winter Games. The proposition of the brief centered on the fact that all Special Olympics Athletes give everything they can to their events and are truly an inspiration to those involved.