Springs' Smoked Salmon Design & Branding Springs' Smokery, 4 by Distil Studio

Springs' Smokery, 4
The Design & Branding titled Springs' Smokery, 4 was done by Distil Studio advertising agency for Springs' Smoked Salmon in United Kingdom. It was released in Jan 2016.
Advertising campaign for Springs' Smoked Salmon

Springs' Smoked Salmon: Springs' Smokery, 4

Brand
Springs' Smoked Salmon
Media
Design & Branding
Released
January 2016
Posted
January 2016
Market
United Kingdom
Industry
Canned Food
Agency
Distil Studio
Designer
Fiona Curran
Copywriter
Peter Dunkley
Designer
Neil Hedger
Illustrator
Neil Hedger

Awards:

D&AD Awards, 2016
Packaging DesignConsumer Packaging DesignGraphite Pencil

Credits & Description:

Agency: Distil Studio
Client: Springs' Smoked Salmon
Copywriter: Peter Dunkley
Designer: Fiona Curran
Designer: Neil Hedger
Illustrator: Neil Hedger
Branding Agency: Distil Studio
Our rebrand for Springs’ Smokery is drawn, quite literally, from the heart of Springs’ craft. We took the charcoal embers of oak logs from their 50-year old smoking kilns, and used them to conjure a series of emotive marks and textures. These include charcoal expressions of the surrounding South Downs, Scottish rivers and the waves of the Pacific. The supporting copy focuses on Springs’ proud story and their ethos of honest food with no additives. The result is a contemporary take on the ancient tradition of smoking; bold, dramatic and rich in hand-crafted values.