Stacy's Pita: STACY'S STANDS WITH YOU, 8

Credits & Description:

AGENCY: Goodby Silverstein & Partners / San Francisco
CLIENT: Stacy's Pita Chips
ART DIRECTOR: Kristin Graham / Ryan Tovani
WRITER: Caroline Cappelli
CHIEF CREATIVE OFFICER: Jeff Goodby / Rich Silverstein / Margaret Johnson
CREATIVE DIRECTOR: Jeff Gillette
DESIGNER: Maria Vaquero
PRODUCTION COMPANY:
Colorbar / San Francisco
Laser Custom Design, LLC / Hayward
PRODUCER: Douglas Huynh / Stephen Cross
AGENCY PRODUCER: Tod Puckett / Hilary Coate / Margaret Brett-Kearns / Tena Goy / Severin Sauliere / Noah Dasho
CONTENT STRATEGIST: Ralph Paone / Meredith Vellines
PRODUCT MANAGER: Brian McPherson / Meredith Williams / Katie Lancaster / Evan Rowley / Priya Singh / Judy Ybarra / Heidi Killeen / Chrissy Shearer / Ashley Eisenman
SOCIAL MEDIA MANAGER: Kristine Ciardello
TAGS: CORPORATE SOCIAL RESPONSIBILITY (CSR) / PURPOSE-LED MARKETING
Published: March 2017
Description: Stacy's Pita Chips honors women during women's history month with on-pack historic signs. Limited-edition bags drive donations to non-profit step up, include snapchat snapcodes to enable people to get involved. Inspired by the artwork and signs from pivotal moments throughout history, the bags will be available for a limited time to consumers who register at StacysStandsWithYou.com starting March 8, 2017. For each consumer registration while supplies last, the Stacy's brand will make a $10 donation to Step Up to support critical work mentoring young women and helping them become confident, career-focused and prepared to achieve their full potential in business and in life.