Stihl: CONFETTI

Credits & Description:

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards

Advertiser: STIHL / VIKING

Product/Service: GARDENING TOOLS

Agency: PUBLICIS CONSEIL

Date of First Appearance: Dec 23 2010

Entrant Company: PUBLICIS CONSEIL, Paris, FRANCE

Chief Creative Officer: Olivier Altmann (Publicis Conseil)

Copywriter: Patrice Lucet (Publicis Conseil)

Art Director: Philippe Boucheron (Publicis Conseil)

Account Managers: E.Pacreau/S.Gaillard, E.Hazout/S.Tavares (Publicis Conseil)

Advertiser's Supervisors: R.Guimont/G.Olleris (Stihl/Viking)

Media placement: Greeting cards - Mailing to 2500 Stihl/Viking clients and press contacts - December 2010



Describe the brief from the client

Stihl chain saws asked us for a greetings card so that the Stihl resellers could create loyalty amongst their customers.



Describe the challenges and key objectives

We had to find a promotional idea in tune with the likeable and humorous image of the brand.



Describe how you arrived at the final design

So we created a small bag of party favours, in which the confetti had been replaced by wood shavings.

We deliberately chose a festive design and bright colours to pick up on the lambda bags you find in the shops.



Give some indication of how successful the outcome was in the market

The greetings card went down very well with customers. Most of the Stihl resellers received compliments, thus perpetuating the image of a brand which is likeable and close to its customers.