Jako Vino: STINA

Credits & Description:

Category: iii. Premium Brand

Advertiser: JAKO VINO

Product/Service: STINA

Agency: BRUKETA&ZINIC OM

Senior Brand Consultant/Copywriter: Anja Bauer Minkara (Brandoctor)

Brand Consultant: Petra Despot (Brandoctor)

Naming Counsulting/Copywriter: Maja Bencic (Brandoctor)

Brand Implementor: Jelena Mezga (Brandoctor)

Creative Director/Art Director/Designer: Davor Bruketa (Bruketa/Zinic)

Creative Director/Art Director/Designer: Nikola Zinic (Bruketa/Zinic)

Designer: Sonja Surbatovic (Bruketa/Zinic)

Production Manager: Vesna Durasin (Bruketa/Zinic)

DTP: Radovan Radicevic (Bruketa/Zinic)

Media placement: Packing - Jako vino winery - 15 December 2011



Describe the brief from the client

Create an authentic brand of wine from the island of Brac. The brand has to project unique associations through its verbal and visual identity.



Describe the challenges and key objectives



Croatia has a variety of wines whether from the continental part or Dalmatian and Istrian regions. Brac is not that well known for wine even though it has excellent conditions for growing wine. We had to position the wine and the story of Brac in a unique way in order to create a strong and differentiated brand.



Describe how you arrived at the final design

Brac is known for its beautiful nature and its snow-white stone. The island and its stone have always been the source of inspiration to many sculptors, poets, painters and novelists. Like the island Brac, the wine Stina inspires everyone who tastes it. Stina’s label is blank and open to everyone’s creativity.



Give some indication of how successful the outcome was in the market

The wine just came to the market so there are no sales results available yet, though before its distribution had begun, it had received a lot of media attention.