Tapped: Tapped Birch Tree Water, 1

Credits & Description:

Agency: Horse
Client: Tapped
Copywriter Sylvie Saunders
Creative Director Ian Firth Sarah Pidgeon
Designer Ian Firth Sarah Pidgeon
Production Manager Spencer Forster
Design Agency Horse Design Studio
Horse was tasked to create the brand identity and packaging for Tapped, leading the creation of the organic birch water market in the UK. Innovative and attention-grabbing, Horse's solution is deceptively simple: a paperboard carton designed to resemble a real birch tree. A 360° label is used to reference the tagging of young saplings, the branding nods to the water's Nordic roots, and the motif tells the story of how sap travels up the tree by doubling as an arrow. Sustainably designed, it's made from 75% wood, is recyclable and made from renewable paperboard from sustainably managed forests.