The Advertising & Design Club of Canada: LIKE THIS:

Credits & Description:

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards

Advertiser: THE ADVERTISING & DESIGN CLUB OF CANADA

Product/Service: LIKE THIS: 12 DESIGNERS - 12 WORKS EVENT

Agency: LEO BURNETT TORONTO

Chief Creative Officer: Judy John (Leo Burnett Toronto)

Creative Director: Lisa Greenberg (Leo Burnett Toronto)

Art Director/Designer: Scott Leder (Leo Burnett Toronto)

Designer/Art Director/Illustrator: Chris Duchaine (Leo Burnett Toronto)

Printers: Webnews Printing

Media placement: N/a - N/a - N/a



Describe the brief from the client

We were tasked with creating a programme for the Advertising and Design Club of Canada’s event 'Like This: 12 Designers - 12 Works'.



Describe the challenges and key objectives

We needed to create a programme with a design calibre befitting the 12 designers it was promoting.



Describe how you arrived at the final design

We developed an oversized programme printed on newsprint that showcased 1 piece from each of the 12 designers. For the cover treatment, we focused on the number 12 and constructed the message 'I ♥ 12' entirely out of 1's and 2's.



Give some indication of how successful the outcome was in the market

The programme was a great success. Everyone who attended the event received one as a takeaway. It’s scale and progressive layout made it a piece everyone wanted to get his or her hands on.