THE FABULOUS PET SHOP: A FABULOUS PAPER BAG WITH TOY HANDLES

Credits & Description:

Category: Point of Sale

Advertiser: THE FABULOUS PET SHOP

Product/Service: PET SHOP

Agency: INDUSTRIA NACIONAL DESIGN

Date of First Appearance: Dec 10 2009 12:00AM

Entrant Company: INDUSTRIA NACIONAL DESIGN, Rio de janeiro , BRAZIL

Entry URL: http://www.ofabulosopet.com.br

Creative Designer Director: Bruno Bertani Jr (Industria Nacional Design)

Designer/Illustrator: Eduardo Sa (Industria Nacional Design)

Product Designer: Paulo Ferreira (Industria Nacional Design)

Designer: Fernanda Novaes (Industria Nacional Design)

Media placement: implementation - petshop - january



Describe the challenges and key objectives

After creating naming and branding for a dream new pet shop, 'The Fabulous World of Pets' (The investors are biologists – then they've loved animals since childhood) they wanted an absolute new paper bag. They wanted a fantastic bag which takes the spirit of the store to the customers’ home.



Describe the brief from the client

In Brazil we have a curious phenomenon – pet shops are non creative stores. They’re boring and all look pretty much the same. The names, the brands, the accessories and stores themselves are ordinary. There’s neither much personality nor branding thought underneath these businesses.



Describe how you arrived at the final design

We created not only a new paper bag but a whole new possibility of communication – we created very cheap handles cut out of a kind of recycled rubber which can have any theme we want for any kind of business.



Give some indication of how successful the outcome was in the market

For the pet shop, the handles became the object of desire for dogs and cats. The bag which turns into fun for kids and fascinates adults, transforming 'The Fabulous World of Pets' into an even dearer one.