RTO+P and The Honest Kitchen released a playful holiday scratch & sniff book just for dogs, called "Is That My Dinner?"To showcase The Honest Kitchen's product and to communicate the benefits of feeding pets healthy grade food, "Is That My Dinner?" taps into the one thing we all know our dogs love smelling. "Is That My Dinner?" is a story about a hopeful puppy, scratching and sniffing his way through a holiday party in search of a proper holiday meal. Throughout the book, the readers are taken through a selection of scratch & sniff scents including pumpkin and peppermint.
Category: Household, garden & pets
URL: http://www.isthatmydinner.com
Client: The Honest Kitchen
Agency: Red Tettemer O’Connell + Partners
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Group Creative Directors: Ryan Scott, Todd Taylor
Art Director: Michelle Maben
Copywriter: Tedd Wood
Producers: Joe Mosca, Meg Dibley, Joe Zoltek
Tech Lead: Aaron Grando
Developers: Derek Little, Megan Reed
Social Strategy: Bryne Hetznecker
Digital Strategy: Uri Weingarten
Account Executives: Perry Morris, Carissa Heller