Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: THE PARTNERS
Product/Service: DESIGN AGENCY
Agency: THE PARTNERS
Senior Designer: Tim Brown (The Partners Singapore)
Media placement: Video - Video - December 2011
Describe the brief from the client
The Partners are an internationally renowned, award-winning branding and design agency. We have a 'mothership' in London and studios in New York and now...Singapore.
After opening our new studio in Asia late last year, we needed something to announce our arrival.
Describe the challenges and key objectives
What better way to send out the word than a good old Christmas card to promote our agencies creative thinking in a new office, a new region, and a new climate.
Describe how you arrived at the final design
In the sweltering Singapore sun, the traditional Christmas spirit was proving hard to find until we discovered what you could create if you chose just the right settings on the new studio’s air conditioning unit.
Give some indication of how successful the outcome was in the market
Shared with clients and friends of the agency, the feedback was well...very warm!