The Partners Design & Branding X-MAS 2012 by The Partners

X-MAS 2012
The Design & Branding titled X-MAS 2012 was done by The Partners advertising agency for The Partners in United Kingdom. It was released in Jan 2013.
Advertising campaign for The Partners

The Partners: X-MAS 2012

Brand
The Partners
Media
Design & Branding
Released
January 2013
Posted
January 2013
Market
United Kingdom
Industry
Advertising agencies, Business equipment & services
Agency
The Partners
Creative Director
Rob Ball
Designer
Jessica Harvey
Designer
Miranda Bolter
Designer
Leon Bahrani

Credits & Description:

Advertiser: THE PARTNERS
Agency: THE PARTNERS
Category: Foods
Designer: Jessica Harvey (The Partners)
Designer: Leon Bahrani (The Partners)
Creative Director: Rob Ball (The Partners)
Designer: Miranda Bolter (The Partners)

Implementation
Take everything you’d normally expect from a Christmas party, and cross it out. All that’s left is the basic basics.

Outcome
No-one expected anything fancy, and so everyone mucked right in, and it was a night to remember. Or perhaps forget.

Brief Explanation
All items had to be made by hand, for tuppence. Had to set the tone. With some attitude thrown in.

Client Brief Or Objective
Celebrate 'the most austerity-measures' agency party ever with an idea that sets the right tone and expectations from the start – i.e. expect not the slightest frill.It felt inappropriate in a recession year to spend lots of hard-earned cash on a party, so the decision was made to donate a substantial portion of the original budget to the charity Crisis, helping homeless people in London over the Christmas period.