THE Products: Products Of The, 2

Credits & Description:

Entrant: Good Design Company, Tokyo
Brand: The
Corporate Name of Client: THE Co., Ltd.
Creative Director: Manabu Mizuno
Design Company: good design company, Tokyo
Design Director: Manabu Mizuno
Synopsis:
“THE” is a brand that creates numerous staple goods in a variety of genres. It strives for ever-higher quality through continuously updating the functions and designs of its ‘classic’ products. Good Design Company has been involved in the product development and design since the brand’s launch five years ago. Since then, “THE” has grown its product lineup and now offers a wide variety of staple goods.
For 100% natural and organic “THE SIA BUTTER”, we designed the packaging to give a sense of reliability and cleanliness to showcase this performance. “THE MAGIC WATER” electrolyzes water to produce a multipurpose cleaner, with a simple design to accentuate its functions. “THE GIFTBOX” for presenting “THE” products features gold and silver leaves to create a sense of opulence.
“THE STAIN REMOVER” is a spot stain remover made of plant-based cleansing agent. “THE SPONGE” is an industrial-grade sponge powerful enough to remove grease with only water, which was redesigned for household use.
Each package was designed to instill a simple, clean, and functional feel similar to pharmaceutical items to enhance each product's high-performing, reliable qualities.