The Times: GANESHA CAMPAIGN 2011

Credits & Description:

Category: Illustration

Advertiser: THE TIMES OF INDIA

Product/Service: FESTIVAL

Agency: UMBRELLA DESIGN

: Bhupal Ramnathakar (Umbrella Design)

: Lokesh Padmashali (Umbrella Design)

: Uttam Sutar (Umbrella Design)

Media placement: Festival Posters - Offices - 1 September 2011



Describe the brief from the client

The Times of India has been awarding the best public decorations done for the festival of Ganesha in Mumbai.



Describe the challenges and key objectives

This campaign promotes eco-friendly Ganesha decorations by drawing a parallel with stories from the mythology of Ganesha.



Describe how you arrived at the final design

The Times of India Ganesha Festival campaign promotes and awards environmental friendly decorations. Here, popular myths and stories take the form of letters written by Lord Ganesha to his devotees. The message draws a parallel between the stories and environment, and urges the reader to preserve the world for the next generations.



Give some indication of how successful the outcome was in the market

The campaign was widely viewed and appreciated in the social media, and also won several local recognitions.