Tiempo BBDO: MEME TOYS

Credits & Description:

Advertiser: TIEMPO BBDO
Agency: TIEMPO BBDO
Category: Special Editions & Promotional Packaging
Art Director: Boris Puyana (Tiempo BBDO)
Designer: Clara Raurich (Pussie Toys)
General Manager: Julio Paredes (Tiempo BBDO)
Creative Director: Tomás Ferrándiz (Tiempo BBDO)
Chief Creative Officer: Siscu Molina (Tiempo BBDO)

Outcome
Everyone wanted a Meme Toy. Although it is a limited edition made by hand, even today we’re getting orders almost daily.

Brief Explanation
Together with the Barcelona artist Clara Raurich we created a limited series of craft-made MEME soft toys, based on 3 of the designs which have gone viral so strongly on the Internet in recent years: LOL CRAZY, FEEL LIKE A SIR and TROLL FACE.

Implementation
The design of the different packs was adapted to suit the features of each MEME.Design in the form of a case with a handle, for easy transport and to make the packaging into its own display unit. Each pack was a different size and shape. 90% transparent design, aimed at giving the starring visual role to the toy and avoiding the use of descriptive photographs. The packaging was the perfect combination of its two functions: transport and display. The metallic mirror lining inside the pack highlighted the soft toys and their unique character.

Client Brief Or Objective
Tiempo B is the platform for innovation and new products at Tiempo BBDO. Among other aims, Tiempo B sets out to promote emerging artists in the city of Barcelona by working with them on different projects, and at the same time to promote Tiempo B itself.