Tiffany: Hand Meets Hand [image] 2

Credits & Description:

Company Entering: Spicebox Inc., Tokyo
Brand: Tiffany & Co.
Advertiser: Tiffany & Co.
Agency: Hakuhodo Inc., Tokyo
Chief Executive Officer: Toshiya Fukuda (777)/Kenji Kamiya (White Inc.)
Copywriter: Genki Kimura
Art Director: Ryoko Nagamatsu
Interactive Art Director: Ryoko Nagamatsu
Img Src/Technical Director: Masanori Mori
Img Src/Engineer: Masanori Yoshii
Account Director: Shiro Komori
Account Manager: Haruhiko Tsurumi
Account Executive: Eri Fuchino
Communication Planner: Minako Tanaka (Hakuhodo Media Partners)
Strategic Planning Director: Daisuke Fukuhara
Strategic Planner: Ryo Kazuno (Spicebox)
Planner: Hiromasa Hosotani (White Inc.)
Film Production Company: Hakuhodo Products Inc., Tokyo
Director: Yuko Yasunaga (Cavier)/Taichi Hirao
D.O.P/Cinematographer: Kazunari Tanaka
Gaffer: Chie Nagao
Film Producer: Hayato Arakawa
Chief Production Manager: Toru Taguchi
Production Manager: Toshinori Yokokawa
Production Designer: Takashi Sasaki (Shinkuu Co., Ltd.)
Post-Production Company: Redhill, Tokyo
Editor: Akihisa Fukuoka
Flame Artist: Akihisa Fukuoka
Post Producer: Shinya Imoto
Special Effects Company: Drop, Tokyo
Animator: Saburou Hashimoto
Special Effects Producer: Hideyuki Koutahideyuki Kouta
Sound Production Company: Aiin Co., Ltd., Tokyo
Sound Designer: Katsuya Yamada
Sound Studio Producer: Katsuya Yamada
Music Composer: Gutevolk
English Context Explanation:
In Order To Rebuild The Engagement With Young Target Who Are Getting Indifferent To Tiffany, We Created An Interactive Yet So Primordial Experience On Story Of A Pair Of Lovers. We Set Up A Projection System Modeled After A New York Streetlight At Tiffanys Ginza Signature Store. When A Couple Put Their Hands Under The Streetlight, An Animated Story Is Projected On Their Hands. When Two Hands Touch And Open Like A Book, The Story Unveils Itself By The Sensor That Detects Their Hand Movements. We Turned Lovers’ Hands Into A Personal Picture Book. At The Conclusion Of The Story, The Projector Displays A Wedding Proposal And Fits An Engagement Ring On The Womans Ring Finger. We Realized An Original Story With Scenario Options And Autograph By Each Couple, Which Is Projected On Hands At The End Of Story.
Url: http://award.255255255.com/han...