To-Wa kiseki Design & Branding Loose case for type Ii diamonds, 2 by Team collaboration

Loose case for type Ii diamonds, 2
The Design & Branding titled Loose case for type Ii diamonds, 2 was done by Team collaboration advertising agency for To-Wa kiseki in Japan. It was released in Oct 2016.
Advertising campaign for To-Wa kiseki

To-Wa kiseki: Loose case for type Ii diamonds, 2

Brand
To-Wa kiseki
Media
Design & Branding
Released
October 2016
Posted
October 2016
Market
Japan
Industry
Jewelry
Agency
Team collaboration
Art Director
Harumi Sasaki
Art Director
Anna Sakaguchi
Designer
Anna Sakaguchi
Designer
Harumi Sasaki

Awards:

D&AD 2017
Packaging DesignLuxury Packaging Design*Wood Pencil

Credits & Description:

Agency: Harumi Sasaki, Anna Sakaguchi
Client: To-Wa kiseki Co., Ltd.
Designer: Anna Sakaguchi
Designer: Harumi Sasaki
Art Director: Harumi Sasaki
Art Director: Anna Sakaguchi
Description:
This is a loose case series for typeⅡ diamonds. Only 2% of all diamonds in the world are typeⅡ diamonds.
Generally loose cases for gems are so poor like simple black box cases made of cheap plastic. Customers can’t feel the quality of the gems well with these cheap looking cases.There are two types of customers who buy typeⅡ diamonds. One buys it as a jewelry, and the other buys it as an investment. They have different purposes, but they have the common points of judging the diamonds; quality and genuineness.
So, we made new loose cases to convey to customers the quality of the gems.