RUY ARAUJO: GUIA DE VENEZA-SEGREDOS DE UM VIAJANTE

Credits & Description:

Category: Books

Advertiser: RUY ARAUJO

Product/Service: TOURISM GUIDE

Agency: HARDY DESIGN

Date of First Appearance: Nov 15 2010

Entrant Company: HARDY DESIGN, Belo Horizonte, Mg, BRAZIL

Creative Director: Mariana Hardy (Hardy Design)

Designer: Pedro Gonzalez (Hardy Design)

Designer: Marcelo Dante (Hardy Design)

Designer: Luiz Felipe Bracarense (Hardy Design)

Finishing Designer: Lucas Costa (Hardy Design)

Graphic Producer: Elizabeth Oliveira (Hardy Design)

Assistant Graphic Producer: Cecilia Coutinho (Hardy Design)

Account Director: Cynthia Gambogi Massote (Hardy Design)

Project Manager: Marina Lacerda (Hardy Design)

Media placement: Book - Brazil - November, 2010



Describe the brief from the client

The work was born of a client’s desire to document his memories on travels. Actually, in the very beginning, the client wanted only an organised notebook in a nicely designed way, as he considered the trips a hobby.



Describe the challenges and key objectives

When we started reading the written raw material, we suggested that the project could have an editorial coordination to improve content organisation. We saw from scratch that it was not only a notebook, but a real travel guide with precious 'off the beaten path' tips. Then we suggested creating an exclusive hard cover guide.



Describe how you arrived at the final design

The content was meant to be in a pocket size guide. It covers the city, but not in the broadest way. It targets the sophisticated traveller, so the design should meet this need. We proposed then a hard cover book, with an elastic strap folded over to help keep cards and other memorabilia inside the book, small sketches intercalated with nice non-professional photographs taken by the author and his family. Each chapter is a day of tour around the city coloured in Venice's pallete.



Give some indication of how successful the outcome was in the market

The guide layout was presented to a national editor, that decided to publish and distribute the book to major book retailers. Recently we were informed that due to its good graphic design that distinguishes the product from the vast majority, the retailers have been displaying the product well in the POS without any extra payment for that.