TV Tokyo: World Table Tennis Championships 2015

Credits & Description:

Agency: Dentsu Inc
Brand: Tv Tokyo Corporation
Country: Japan
Advertising Agency: Dentsu Inc, Tokyo
Entrant Company: Dentsu Inc, Tokyo
Media Agency: Dentsu Inc, Tokyo
Pr Agency: Dentsu Inc, Tokyo
Production Company: Dentsu Inc, Tokyo
Additional Company: Takimoto Mikiya Photograph Office, Tokyo
Design Agency: Takimoto Mikiya Photograph Office, Tokyo
Agency Producer: Jumpei Nishizawa (Dentsu Inc)
Creative Team: Takuya Tsugane (Amana)
Producer: Kumiko Furukawa (Amana)
Agency Producer: Ryuhei Homma (Dentsu Inc)
Creative Team: Kiyoshi Kagiyama (Nitto Soubi Inc.)
Creative Team: Emiko Kawashima (Seibido Inc.)
Photographer: Mikiya Takimoto (Takimoto Mikiya Photograph Office)
Producer: Hitomi Ohmoto (Dentsu Creative Force Inc)
Planner: Junta Yoshikawa (Dentsu Inc)
Creative Director: Mari Konishi (Dentsu Inc)
Production Designer: Toshinori Ohbuchi (J.C.Spark)
Producer: Ryo Ikeda (Amana)
Copywriter: Takeru Kogo (Dentsu Inc)
Art Director: Yuri Uenishi (Dentsu Inc)
Execution:
The posters is in a lot of train stations and it have a good reputation.
Campaign Description:
I focused on the ultra fast “moment” of table tennis to create striking compositions using only the essential items of table tennis.The intention was to convey the tension of the moment and stoic nature of the sport, in a dramatic way.
Outcome:
Awareness of the TV Broadcasting was raised and a new light was shed to the way table tennis is seen among the Japanese people.
Synopsis:
Increase viewership of the National TV Broadcasting of “WORLD TABLE TENNIS CHAMPIONSHIPS”.Elevate and change the perception of table tennis, which is often seen as a minor sport in Japan.
Strategy:
Awaiting the Olympic Games in 2020, enthusiasm for sports is on the rise in Japan.The mission was to increase viewership of the National TV Broadcasting of “WORLD TABLE TENNIS CHAMPIONSHIPS” and to elevate the popularity of table tennis as a sport, appealing to a wider audience.