Uber Design & Branding THE HIDDEN CAR CRASH WINE LABEL, 1 by Leo Burnett Moscow
The Design & Branding titled THE HIDDEN CAR CRASH WINE LABEL, 1
was done by Leo Burnett Moscow advertising agency for Uber in Russia. It was released in Mar 2016.
Uber: THE HIDDEN CAR CRASH WINE LABEL, 1
Brand
Media
Released
March 2016
Posted
March 2016
Market
Industry
Agency
Awards:
| ADCR Awards 2016 | ||
|---|---|---|
| PROMOTIONS & NEW MEDIA | Ambient Media | Bronze |
| INTEGRATION & INNOVATION | Product Ideas | Bronze |
Credits & Description:
Agency: LEO BURNETT MOSCOW
Client: Uber
Title: THE HIDDEN CAR CRASH WINE LABEL
Traditionally, restaurant visitors perceive wine as a light drink. It seems that you can easily drive a car after a glass or two with your dinner. However, such behaviour leads to road accidents. We conducted a unique social experiment in ‘Jean-Jacques’ restaurants, with a bottle of wine as the centrepiece. Unusual bottle of wine.
Advertising Agency: Leo Burnett, Moscow, Russia