UMBRELLA DESIGN: POST CARDS FROM JAPAN

Credits & Description:

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards

Advertiser: SELF

Product/Service: REBUILDING JAPAN

Agency: UMBRELLA DESIGN

Date of First Appearance: Mar 15 2011

Entrant Company: UMBRELLA DESIGN, Mumbai, INDIA

Chairman and Executive Creative Director: Bhupal Ramnathkar (Umbrella Design)

Executive Creative Director: Deven Sansare (Umbrella Design)

Art Director: Uttam Sutar (Umbrella Design)

Media placement: Postcard - Direct Mailer - 15 March 2011



Describe the brief from the client

Japan was hit with a crisis on 11 March 2011.



In order to recover Japan from this loss, corporates and individuals should come forward and contribute to Japan that will make it stand again.



Describe the challenges and key objectives

Challenge: To communicate Hope.



Objective: To make corporates and individuals donate to rebuild Japan.



Describe how you arrived at the final design

The Hinomaru, Japan's national flag formed the inspiration of the communication and HOPE became the idea behind it.



5 different postcards were designed to convey the message and lift Japan's Hope.



Give some indication of how successful the outcome was in the market

Postcards were sent out to clients with an appeal to donate.



Clients further send them to their clients, associates and vendors with their corporate logos printed on them.