Clube De Regatas Do Flamengo: FLAMENGO JERSEYS DESIGNED BY UNICEF CHILDREN

Credits & Description:

Category: Promotional Item Design

Advertiser: CLUBE DE REGATAS DO FLAMENGO

Product/Service: UNICEF PARTNERSHIP

Agency: AFRICA

Creative: Sergio Gordilho (Africa)

Creative: Marcio Juniot (Africa)

Creative: Vico Benevides (Africa)

Creative: Ricardo Franco (Africa)

Creative: Gabriel Jardim (Africa)

Account Manager: Beto Pires Ferreira (Africa)

Account Supervisor: Felipe Soalheiro (Africa)

Director: Luiz Leitao (Cara De Cao Producoes)

Producer: Neusa Duarte (Cara De Cao Producoes)

Client: Patricia Amorim (Clube De Regatas Flamengo)

Client: Cristiana Lobo (Clube De Regatas Flamengo)

UNICEF: Alexandre Amorim (UNICEF)

Media placement: Shirts Numbers - Soccer Stadium - 6 november 2011



Describe the brief from the client

Flamengo, the most popular soccer team in Brazil, has made a partnership with UNICEF.



The objective was to present this unprecedented union to Flamengo supporters, and all soccer fans.



Describe the challenges and key objectives

The challenge was to present the partnership to everyone.



Describe how you arrived at the final design

We let children create the numbers with their own imagination.



Give some indication of how successful the outcome was in the market

The results couldn't be better.



Flamengo played against Cruzeiro using the children-drawn numbers on their jerseys. The game was broadcast live. So we had 90 minutes of free media focused on Flamengo's shirt.



The most important sports shows, and newspapers have noticed the children's numbers, and the partnership.



Besides that, on the day of the game, the partnership was trending topic on twitter with more than 3,500 mentions in a couple of hours.