Uniqlo Design & Branding UT ALL STARS by Ground Tokyo

UT ALL STARS
The Design & Branding titled UT ALL STARS was done by Ground Tokyo advertising agency for Uniqlo in Japan. It was released in Feb 2010.
Advertising campaign for Uniqlo

Uniqlo: UT ALL STARS

Brand
Uniqlo
Media
Design & Branding
Released
February 2010
Posted
February 2010
Market
Japan
Industry
Business equipment & services, Corporate Image
Agency
Ground Tokyo
Designer
Shogo Kishino
Art Director
Thomas Hayo

Credits & Description:

Category: Point of Sale

Advertiser: UNIQLO

Product/Service: UNIQLO

Agency: GROUND

Date of First Appearance: Feb 24 2010 12:00AM

Entrant Company: GROUND, Tokyo, JAPAN

Excutive Creative Director: Satoshi Takamatsu (ground)

Art Director: Thomas Hayo

Designer: Shogo Kishino

Designer:

Designer:

Account: Hidehiko Abe

Account: Daijiro Yanagi (DENTSU INC.)

Account: Takaaki Mitsutake (DENTSU INC.)

Puroducer: Tasuro Aono (TAKI)

Puroducer:

Media placement: Shopping Bag - UNIQLO - 24.Feb.2010



Describe the challenges and key objectives

UNIQLO launched it's T-shirt Brand "UT".
This spring UT released many types of T-shirts with Manga and classic
characters around the world.

Using only one color "red" combine different worlds to the one UT world.



Describe how you arrived at the final design

Seven types of shopping bags were created for UT using only one color "red" to combine different worlds to the one UT world.