United Nations: AND YOU DIDN’T EVEN KNOW

Credits & Description:

Advertiser: UNITED NATIONS
Agency: WYSIWYG
Category: Charities & Not For Profit
Strategic Planner: Alberto Burés (Wysiwyg)
Technology And Innovation Manager: Charly Rodriguez (Wysiwyg)
Account Executive: Jaime Cobreros (Wysiwyg)
Strategic Planner: Javier De La Cruz (Wysiwyg)
Back End Supervisor: Israel Ortiz (Wysiwyg)
Back End Developer: Óscar Fernández (Wysiwyg)
Strategic Planner: Camino Martínez (Wysiwyg)
Strategic Planning Director: Daniel Fernández (Wysiwyg)
Executive Creative Director: Marga Castaño (Wysiwyg)
Art Director: María García (Wysiwyg)
Flash Developer: Guillermo Criado (Wysiwyg)
Client Service Director: Jaime De Santiago (Wysiwyg)
Back End Developer: José M. Gilgado (Wysiwyg)
Interactive Producer Director: Juan Gilmorte (Wysiwyg)
Account Supervisor: Marcos Palomares (Wysiwyg)
Copywriter: Natacha Cano (Wysiwyg)
Creative Director: Noelia Metzler (Wysiwyg)
Interactive Creative Director: Tie Blumer (Wysiwyg)

Client Brief Or Objective
On 6 June 2012, the United Nations brought to light the success stories achieved in the fight against extreme poverty in the world, in order to continue guaranteeing Help for Development, thanks to people’s support.

Implementation
Different typographies were used to compose one message to reflect the millions of voices that have contributed to the fight against extreme poverty. The great achievements occupied the key visual weight that they deserved, and a happy range of colours was chosen, in accordance with the optimism of the cause.

Outcome
In less than two weeks, the campaign impacted more than 28 million people. “And you didn’t even know” reached the five continents, 122,000 messages of support were generated in the social networks, and numerous opinion leaders echoed the cause.

Brief Explanation
In order to meet its goals and obtain the necessary support, people were converted into the real protagonists of the achievements as well as of the campaign.