| Cresta Awards 2017 | ||
|---|---|---|
| Direct Marketing | Direct Marketing: Commercial Direct (printed Material) | Silver Winners |
| LIA Awards 2017 | ||
| Design | Experiential Design | Bronze Winner |
Country: United States
Brand: United States Postal Service
Entrant: Mccann, New York
Agency: Mccann New York
Network: Mccann Worldgroup
Chief Creative Officer: Sean Bryan, Tom Murphy
Chief Creative Officer, North America: Eric Silver
Global Executive Creative Director: John Mescall
Group Creative Director: Patrick Clarke
Group Creative Director: Matt Swinburne
Group Creative Director: Jillian Goger
Co-Designer Director: David Mashburn
Senior Copywriter: Tali Gumbiner
Art Director: Kris Wong
Copywriter: Lee Lawrence
Chief Production Officer: Nathy Aviram
Executive Integrated Producer: Christine Lane
Senior Producer: Dave Herman
Producer: Melanie Olar
Group Managing Director: Kevin Scher
Group Account Director: Laura Decker
Account Supervisor: Christina Rizzo
Group Strategy Director: Julien Delatte
Synopsis:
The United States Postal Service (USPS) has delivered America’s holiday packages for centuries. They’re the country’s original, beloved mail carrier. But they aren’t exactly seen as cutting edge. To bring the USPS into the tech sphere, we couldn’t just create a traditional ad. We had to create an entirely new experience. With the Most Wonderful Ornament, we merged the USPS’ brand identity with a never-been-done-before piece of technology that brightened the holidays of gift givers and changed the way people saw the United States Postal Service.