Universal Music Design & Branding, Case study PERFUME AT SXSW by Dentsu Inc. Tokyo

PERFUME AT SXSW
The Design & Branding titled PERFUME AT SXSW was done by Dentsu Inc. Tokyo advertising agency for Universal Music in Japan. It was released in Apr 2015.

Universal Music: PERFUME AT SXSW

Released
April 2015
Posted
April 2015
Market
Producer
Creative Director
Producer
Production Agency

Awards:

Spikes Asia, 2015
DesignVisual Language & Graphics: Broadcast Design and GraphicsBronze Spike
DigitalCraft: Innovative Use of TechnologyBronze Spike
Asia Pacific Advertising Festival (AdFest) 2016
Design LotusBroadcast/Motion/Digital DesignSilver
ADC Annual Awards 2016
MOTIONINNOVATIONGold

Credits & Description:

Company Entering: Dentsu Inc., Tokyo
Entry Title: Perfume At Sxsw
Brand: Perfume
Advertiser: Amuse Inc./Universal Music Llc
Agency: Dentsu Inc., Tokyo
Creative Director: Daito Manabe (Rhizomatiks Research)/Kaoru Sugano (Dentsu Lab Tokyo)
Technical Director: Daito Manabe (Rhizomatiks Research)/Motoi Ishibashi (Rhizomatiks Research)
Technical Support: Muryo Homma/Shintaro Kamijyo/Youichi Sakamoto/Momoko Nishimoto/Katsuhiko Harada (Rhizomatiks Research)/Cressent Inc.
Programmer: Daito Manabe (Rhizomatiks Research)/Yuya Hanai(Rhizomatiks Research)
Camera System Developer: Yuya Hanai (Rhizomatiks Research)
Cg Design: Kazumasa Kimura (Takcomstudio)/Akira Miwa (Ray)
Type Design: Hirock Kimura (Rhizomatiks Design)
Project Manager: Kana Yamada (Dentsu Tec Inc.)
Producer: Kaoru Sugano(Dentsu Lab Tokyo)/Hikaru Ikeuchi (Dentsu Inc.)/Kohei Ai (Dentsu Tec Inc.)/Nao Wakamatsu (Dentsu Tec Inc.)
Movie Producer: Takahiko Kajima (P.I.C.S.)
Cg Produce: Akira Iio (Ray)
Motion Graphics Direction: Satoshi Horii (Rhizomatiks Research)/Takcom (P.I.C.S. Management)
Stage Direction/Movie Direction And Teaching: Mikiko (Elevenplay)
Performer: Perfume
Stage Direction: Masahiko Uchiyama
Pa: Masahiko Kobayashi
Manipulation: Kazuhide Tsunemi
Live Streaming: Masanori Shibamoto (Dentsu Tec Inc.)/Ryo Nagasawa (Dentsu Tec Inc.)
Recording: Hirotaka Nanjo/Kenji Koyasu/Naotake Sato/Tetsuya Morioka/Hiroshi Watanabe/Kenta Kawabata/Shuichi Matsuo/Takeshi Nakatsuka/Kazutaka Noda/Jon Duva/Katsushi Okamura
Hair & Make-Up: Masako Osuga
Hair Stylist: Yuki Shimajiri
Stylist/Wardrobe: Shinichi Miter/Yae-Pon
Lighting: Sachiko Matsui