UNIVERSAL PHILHARMONIC ORCHESTRA: ORCHESTRA LOGO

Credits & Description:

Category: Logo Design

Advertiser: UNIVERSAL PHILHARMONIC ORCHESTRA

Product/Service: PHILHARMONIC ORCHESTRA

Agency: CIM CREATIVE

Date of First Appearance: Jun 10 2010

Entrant Company: CIM CREATIVE, Seoul, KOREA

Entry URL: http://www.youtube.com/watch?v=leY51R71Ej0

Chief Communications Officer: Park Juseok (Cimcreative)

Director: Park Manho (Cimcreative)

Design Team Leader: Choi Hyeju (Cimcreative)

Deputy Section Chief: Park Jonghoon (Cimcreative)

Art Director: Lee Keunhyung (Cimcreative)

Deputy Section Chief: Hwang Seong Gu (Cimcreative)

Media placement: Logo Design - Universal Philharmonic Orchestra - 3 June 2010



Describe the brief from the client

"Create a brand which is easy, fine, and a global brand with good communication."



Describe the challenges and key objectives

Based on the slogan "a sound containing impression", for a music festival answering the purposes of Nation, Brand, and Sports, designed to make customers feel friendliness and benefit through the image of impressions from music, while visual marketing is easily applied.

Designs show that a host can easily represent the concept of the event and customers can easily feel the concept of the music festival. We promise to give you a big helping of good music.



Describe how you arrived at the final design

We designed the symbol to emphasise that they serve customers with fine quality, and to be applied easily in many ways.



Give some indication of how successful the outcome was in the market

The concert with a story ("A sound containing impression" as a theme).

In a concert to celebrate its birth, the tickets of 2,500 seats were sold out(including advertisement at Seoul Arts Center and Sungnam Art Center), proving that it will become a globally famous orchestra.