V&A Museum: V&A MEMBERSHIP POSTERS

Credits & Description:

Advertiser: VICTORIA AND ALBERT MUSEUM
Agency: ROSE
Category: Foods
Senior Designer: Rupert Gowar-Cliffe (Rose)
Creative Director: Simon Elliott (Rose)
Photographer: Nick Turpin (Freelance)

Implementation
Our solution conveys the V&A visitor experience as a very personal one. There's so much to explore and inspire - to become a part of. Working with a renowned street photographer played a big part in creating a bold and confident visual identity.

Brief Explanation
We wanted to capture the experience of the V&A in a series of little stories which convey its quintessentially British nature, with wit and elegance. The first manifestation of the bold and confident new look was a poster campaign.

Client Brief Or Objective
As the world's greatest museum of art and design, the V&A's collections are unrivalled in scope and diversity. Having worked on numerous strategic development projects for different aspects of their brand over the past 6 years, they asked us to help their Membership team develop a uniquevisual identity to help extol the benefits of becoming a member of the V&A and increase subscription figures.

Outcome
Over the past 12 months of working with the V&A membership team, applications for V&A membership have risen by 52%.