Vismino Wines: Designed By Colors Of Music

Credits & Description:

Campaign name: Vismino Wines Launch
Registrant: WINDFOR'S Communication
Brand name: Vismino
Designer: Ruslan Beridze, Zakharia Mesropov, Polina Rudchik
Event production: Zuka Gharibashvili
Director: Nino Gordeladze
Art Director: Zakharia Mesropov, Matasi Sulakauri, Nika Machaidze
Executive Creative Director: Vato kavtaradze
Creative director: Bibi Asatiani
Account Director / Manager: Tamar Tsintsadze, Vaska Chubinidze
Director of photography: Giorgi Shvelidze
Strategic planner strategist: Lado Malazonia
Copywriter: Nino Gordeladze, Beqa Meparishvili
Post Production: Natia Nikoleishvili
Music: Paata Godziashvili
Other credits: Editing – Goga Tsikolia, Color Grading – Thomas Burns – “Spectra Post”, CG – Sandro Nakashidze
Creative idea explanation: To color a new wine brand with music, we transformed an ordinary piano into the label maker. Different wines have different character – we started our thinking from this simple notion and went through studying scientific theories of Newton, Goethe, and finally Scriabin to launch Vismino with a unique experiment. We wanted to connect wine tasting with the experience of music, but also made sure that music would be involved in the creation of new wine on every stage.