Campaign name: Vismino Wines Launch
Registrant: WINDFOR'S Communication
Brand name: Vismino
Designer: Ruslan Beridze, Zakharia Mesropov, Polina Rudchik
Event production: Zuka Gharibashvili
Director: Nino Gordeladze
Art Director: Zakharia Mesropov, Matasi Sulakauri, Nika Machaidze
Executive Creative Director: Vato kavtaradze
Creative director: Bibi Asatiani
Account Director / Manager: Tamar Tsintsadze, Vaska Chubinidze
Director of photography: Giorgi Shvelidze
Strategic planner strategist: Lado Malazonia
Copywriter: Nino Gordeladze, Beqa Meparishvili
Music: Paata Godziashvili
Other credits: Editing – Goga Tsikolia, Color Grading – Thomas Burns – “Spectra Post”, CG – Sandro Nakashidze
Creative idea explanation: Georgians pride themselves with centuries old traditions of wine making. Archaeologists date roots of cultivated grapevine back from 8,000 years ago. So we like to believe that this is where wine production first began - Wine culture being almost inseparable from country’s national identity. But when it comes to bottled wines, there is not much to show off. Most of the mainstream brands appeal to the tradition, but cannot compete with homemade and draft wines. So, we wanted to craft a modern urban legend for a new bottled wine brand.