VJR: RINGS

Credits & Description:

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards

Advertiser: VJR

Product/Service: WEDDING INVITATION

Agency: DIALOGO DESIGN

Date of First Appearance: Apr 20 2011

Entrant Company: DIALOGO DESIGN, Rio De Janeiro, BRAZIL

Creative Director/Designer: Ricardo Saint-Clair (Dialogo Design)

Creative Director/Designer: Rodrigo Westin (Dialogo Design)

Media placement: Direct Mailing - Distributed to guests - 20 April 2011



Describe the brief from the client

For many years wedding invitations have been an obvious playground for designers.



Describe the challenges and key objectives

When one of our clients asked us to create one for his own marriage, we knew it had to be simple, emotional and truly innovative.



Describe how you arrived at the final design

Instead of looking for elements at the wedding ceremony, we focused on the first moment related to it: the engagement ring. This ring is an invitation for an endless relationship. On the other hand, the couple’s rings together are also an invitation: for each guest to celebrate with them an endless friendship.



Give some indication of how successful the outcome was in the market

Since the invitations were sent a month prior to the ceremony, the client has been receiving countless compliments. The guests say that the invitation already become a memorial and unforgettable piece of the wedding.