Vodafone: CHEAP CHEAP

Credits & Description:

Category: Small Scale Corporate Identity Schemes

Advertiser: VODAFONE

Product/Service: MOBILE NETWORK

Agency: SCHOLZ & FRIENDS IDENTIFY

Agency: SCHOLZ & FRIENDS

Date of First Appearance: Feb 1 2010 12:00AM

Entrant Company: SCHOLZ & FRIENDS IDENTIFY, Berlin, GERMANY

Entry URL: http://www.otelo.de

Managing Director: Wolf Schneider (Scholz & Friends Identify)

Managing Director: Roland Boes (Scholz & Friends Hamburg)

Creative Director: Wolf Schneider (Scholz & Friends Identify)

Art Director: Olivier Nowak (Scholz & Friends Identify)

Art Director: Jinhi Kim (Scholz & Friends Identify)

Art Director: Kathrin Wetzel (Scholz & Friends Identify)

Copywriter: Dennis Lueck (Scholz & Friends Hamburg)

Copywriter: Doerte Schuetz (Scholz & Friends Identify)

Account Manager: Roland Boes (Scholz & Friends Hamburg)

Account Manager: Bettina Zomorrodi (Scholz & Friends Hamburg)

Account Manager: Tim Schmoll (Scholz & Friends Hamburg)

Illustration: Olivier Nowak (Scholz & Friends Identify)

Concept: Olivier Nowak (Scholz & Friends Identify)

Interactive Producer: Scholz & Friends Berlin Interactive (Scholz & Friends Berlin Interactive)

Media placement: Url.: Www.otelo.de - Website - 01.02.2010

Media placement: Style Guide - Intern And Extern Communication - 01.02.2010

Media placement: O.tel.o Prepaid Card - E.g. Vodafone Shop - 01.02.2010

Media placement: Blister Packaging - E.g. Vodafone Shop - 01.02.2010



Describe the challenges and key objectives

Creative objective:
Which is the most succinct and internationally understandable way to communicate the brand values of o.tel.o, a global provider of prepaid telecommunications? And what would a young and appealing symbol of freedom, independence, mobility and intelligence that is to be understood around the world have to look like?



Describe the brief from the client

How can a dusty old telecommunications brand from the 1990s take flight once again?



Describe how you arrived at the final design

The creation of a new species: The little o.tel.o Cheapmatz bird symbolises freedom, independence, mobility and intelligence. Its unmistakable 'cheap, cheap' call communicates these brand values in a manner that can be understood internationally – in a single word.



Give some indication of how successful the outcome was in the market

The creation of a new species: The little o.tel.o Cheapmatz bird symbolises freedom, independence, mobility and intelligence. Its unmistakable 'cheap, cheap' call communicates these brand values in a manner that can be understood internationally – in a single word.