D&AD Awards, 2016 | ||
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Graphic Design | Wayfinding & Environmental Graphics | Wood Pencil |
Agency: K D
Client: Voice of Cheese
Architect: Yutaka Tsuchiya
Art Director: Junya Kamada
Copywriter: Toshiya Kiyomatsu
Designer: Junya Kamada
Designer: Atsumi Saito
Illustrator: Fumi Koike
Photographer: Motonori Koga
Print Producer: Mikihiro Kano
I've created shop design to appeal for consumers in the center of Japan, Tokyo.
The window of shop entrance is from logo design. Another big window's shape is from nothernmost island of japan Hokkaido.
They give consumers a impression of Hokkaido cheese shop in Tokyo.
The small project the got a great response due to make a big budget of the shop.
This design became a hot topic as customers contributed it to Instagram, Twitter and Facebook. It also generated interest on TV and magazines. Cooking programs mentioned it, which caused a big reaction among people.