Volkswagen Design & Branding Sedric by Khanna \ Reidinga \ Faralley \ LeBon Amsterdam

Sedric
The Design & Branding titled Sedric was done by Khanna \ Reidinga \ Faralley \ LeBon Amsterdam advertising agency for Volkswagen in Netherlands. It was released in Mar 2017.
Advertising campaign for Volkswagen

Volkswagen: Sedric

Brand
Volkswagen
Media
Design & Branding
Released
March 2017
Posted
March 2017
Market
Netherlands
Industry
Cars
Agency
Khanna \ Reidinga \ Faralley \ LeBon Amsterdam
Executive Creative Director
Maarten Versteege

Credits & Description:

Client: VW Group
Design Director (Volkswagen Group Future Center Europe): Peter Wouda
Creative Agency: Khanna\Reidinga Amsterdam
Executive Creative Director: Maarten Versteege
Published date: 6 March 2017

Description:
DESIGN & BRANDING - Logo and naming for VW's new concept car SEDRIC
Sedric is a concept car from the Volkswagen Group - the first vehicle in the group to have been created for level 5 of autonomous driving – in other words a person as a human driver is no longer required.
The name SEDRIC is a verbal composition made up of Self (SE) Driving (DRI) and Car (C)
​The name and logo were developed by Amsterdam based creative agency, Khanna\Reidinga who were approached by Volkswagen Group on the back of their successful brand design work for mobility service, MOIA.