Volvic: VOLVIC INTERNATIONAL NEW WORLDWIDE BRANDING

Credits & Description:

Category: Non-Alcoholic Drinks

Advertiser: DANONE GROUP

Product/Service: MINERAL WATER AND AQUADRINKS

Agency: TEAM CREATIF

Date of First Appearance: Dec 15 2009 12:00AM

Entrant Company: TEAM CREATIF, Paris, FRANCE

Chief Executive Officer: Vitale Rotta Sylvia (Team Creatif)

Senior Account Manager: Buffet Elodie (Team Creatif)

Senior Account Manager: Gosset Charlotte (Team Creatif)

Senior Designer: Ribouc Camille (Team Creatif)

Junior Designer: Bouffier Fanny (Team Creatif)

Account Manager: Chatti Imene (Team Creatif)

Director - Overlay Volvic: Aurbach Bettina (Danone Group)

Director - Overlay Volvic: Dussart Natahalie (Danone Group)

Overlay Volvic: Pin Florence (Danone Group)

Overlay Volvic: Molinier Anne (Danone Group)

DDirector General Danone Eaux France & Overlay Volvic: Penchienati Bosetta Veronique (Danone Group)

Media placement: Range Packaging - Supermaket - 15/12/2009



Describe the challenges and key objectives

The main challenges were to:

- Define a transversal Design successful for all countries.
- Translate the new positionig of the Brand: Deep Hydratation.



Describe the brief from the client

A Volvic Global Identity not really been respected in the world, not delivering a clear positioning.
The brief was to create a new International and unique Identity for the Volvic Brand, for the world.



Describe how you arrived at the final design

To express the Deep hydratation new positioning, we created a new water icon representing the replenishment natural cycle of water.

To express the Power of Nature, beneficial minerals, and the unique origin of the french Volcano, we created a new and unique colour branding, the Volvic Green.



Give some indication of how successful the outcome was in the market

Great successful results of test for France and UK