wagamama: Take Away Packaging, 4

Credits & Description:

Agency: Pearlfisher
Client: wagamama
Famed for pioneering the casual dining experience on Western high streets, wagamama challenged Pearlfisher to apply similarly disruptive design thinking to its takeout offering. By adopting the challenger mentality that made the chain so iconic, Pearlfisher created a revolutionary experience that positions the brand as the icon of high street takeout by bringing the excitement & aesthetic value of the restaurants into the home. The result, which spans food preparation, storage, delivery & packaging design systems, directly connects to the brand idea of ‘sharing positively from bowl to soul'.
3D Design Director Mike Beauchamp
Chief Creative Officer Jonathan Ford
Design Director Fiona John
Designer Pearlfisher
Design Agency Pearlfisher
Distribution Bunzl
Account Director Joanna Peirce
Account Manager Ally Tyger
Brand Director (Client) Andre Johnstone
Brand Manager (Client) Tate Connolly
Design Manager (Client) Lloyd Sheppard
Global Marketing Director Simon Cope
Managing Director Darren Foley
Senior Technical Project Manager Jenny Cairns
Strategy Business Director Jack Hart