We Brun: THE MULTIPLY DIARY

Credits & Description:

Category: Books

Advertiser: WE BRUN

Product/Service: THE MULTIPLY DIARY

Agency: BREATHING SPACE

Managing Director: Urjita Parkar (Breathing Space)

Creative Chief Officer: Uday Parkar (Breathing Space)

Art Director: Uday Parkar (Breathing Space)

Writer: Jaydeep Nair (Breathing Space)

Servicing: Vibha Parikh (Breathing Space)

Retoucher: Mangesh Chalke (Breathing Space)

Illustrator: Uday Parkar (Breathing Space)

Typographer: Saumitra Parkar (Breathing Space)

Photographer: Mihir Hardikar (Mihir Hardikar Photography)

Studio Manager: Andy Kamtekar (Breathing Space)

Media placement: Book-Undated Diary - Bookstores/lifestyle Stores - 1st November 2011



Describe the brief from the client

To create a diary with splendid pictures. It should be loaded with useful information.



Describe the challenges and key objectives

Every year comes with a huge competition in the Diary category. The challenge was to create a photography-based diary, and to stand out utilising good content, quality printing and quality paper.

Since we are new to Breathing Space, there was ample freedom to create with them. From photography to printing, there was no restriction.



Describe how you arrived at the final design

Our team started working out an impossible mission. Impossible because it was staged photography. It was a difficult task as it involved many kids. After almost spending a year on a shoot, Multiply Dairy took a shape. 75% of the shoot was done at countryside locations. Finally the team arrived at at 40 photography images, 6 postcards, 3 bookmarks. Team was happy to create undated diary.



Give some indication of how successful the outcome was in the market

As we mentioned above, there were other diaries launched with journalistic images. Not a single diary though provides 40 photographs, 3 bookmarks and 3 postcards. It became a case study for the Indian market.

Each page was carefully designed for a functional purpose. In the launch month, 4000 diaries were sold.

Our creative team was invited by many design and advertising colleges to conduct a workshop for students.

It was the first time, India had witnessed a diary with an based around photographic images which is an on-going success.