WIEDEN + KENNEDY SHANGHAI: W + K BOOK 3

Credits & Description:

Category: Self Promotion

Advertiser: WIEDEN + KENNEDY SHANGHAI

Product/Service: ADVERTISING AGENCY

Agency: WIEDEN+KENNEDY

Date of First Appearance: Apr 12 2009 12:00AM

Entrant Company: WIEDEN+KENNEDY, Shanghai, CHINA

Entry URL: http://www.wkshanghai.com

Art Director: Dong Wei (Wieden + Kennedy Shanghai)

Copywriter: Roberto Danino (Wieden + Kennedy Shanghai)

Copywriter: Zebra Hua (Wieden + Kennedy Shanghai)

Designer: Drive Loo (Wieden + Kennedy Shanghai)

Designer: Sally Zou (Wieden + Kennedy Shanghai)

Digital Creative: Francis Lam (Wieden + Kennedy Shanghai)

Digital Creative: Leal Bao (Wieden + Kennedy Shanghai)

Production: Vic Zhang (Wieden + Kennedy Shanghai)

Production: Stone Xue (Wieden + Kennedy Shanghai)

Media placement: Direct Mailing - Mailings To The Clients, Media, Etc - 1 June 2009



Describe the challenges and key objectives

A picture album is functionally limited as a means of communication, since any changes are limited by a variety of cost and technique constraints. As an advertising company focused on creativity, we face the challenge of coming up with an imaginative design that is not only unique and original, but also fully illustrates W+K's masterpieces throughout the year, our corporate culture and to support creativity here in China – this is the spirit which has guided the development of this Yearbook.



Describe the brief from the client

The Wieden + Kennedy Shanghai Yearbook has become a tradition, a means of providing a detailed record of our latest cutting-edge art pieces, the company's growth, and our culture as a business. We share this book with W+K's friends and clients, both long-term and new, as well as with all W+K employees. We hope that this third edition of the Yearbook will carry on the tradition established by the previous two editions, wrapped up in a fresh new look, bringing together our outstanding achievements for the year in a high quality, elegant and helpful volume.



Describe how you arrived at the final design

We have a very clear goal and a good understanding of the local designers and their projects. In addition, the chief creators are the senior employees of the company, so they are quite aware of the corporate culture. Therefore, the creativity of the annual album is almost accomplished at one time. Meanwhile, the production company has given great support to the USB modelling and the delicate design of Acrylic box lock catch, may be somehow, they are greatly inspired by our creative ideas.



Give some indication of how successful the outcome was in the market

The annual album has attracted the attention of the designers and creators after distribution. Our customers all recognize that the mode of album plus digital information can fully display the works. Moreover, our prospects love it so much that it is now difficult to obtain one. The extra 250 pieces of USB are also being speedily produced.